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Keywords: Niche marketing
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Journal Articles
Journal of Product & Brand Management (2010) 19 (5): 381.
Published: 24 August 2010
.... Tyreman states: Brand identity Niche marketing Differentiation © Emerald Group Publishing Limited 2010 --> ...
Journal Articles
Effective marketing of small brands: niche positions, attribute loyalty and direct marketing
Available to Purchase
Journal of Product & Brand Management (2005) 14 (5): 292–299.
Published: 01 August 2005
... that have the ability and resources to compete in such positions. We will give an example here of using loyalty to price tiers to assess possible niche positions. © Emerald Group Publishing Limited 2005 Niche marketing Brands Brand loyalty Wines Pricing An executive summary...
Journal Articles
Commentary: permissive marketing – the effects of the AIDS crisis on marketing practices and messages
Available to Purchase
Journal of Product & Brand Management (1995) 4 (5): 34–48.
Published: 01 December 1995
... of information Niche marketing Perceptions In 1981, in a Harvard Business Review feature, we described a marketing condition which we called “unmentionability” and,through a series of case studies, showed how it could frustrate the marketing of a wide range of products and services, despite...
