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Keywords: Nightlife tourism
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Journal Articles
Journal of Product & Brand Management 1–18.
Published: 22 June 2026
... Nightlife tourism Identity Brand purpose has become a central concept in contemporary brand management as organisations seek to articulate their broader societal role and create long-term value (Fournier and Alvarez, 2019 ; Hajdas and Kłeczek, 2021). It is commonly understood as a strategic...

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