..., Sargeant and Woodliffe (2007b) include “judgmental criteria” as decision processing determinants, which are composed of attitudinal dimensions. Growth in the non-profit sector looks very optimistic, with some predicting a potential rise in worldwide charitable giving of approximately $233bn by 2030...

... × 2 between-subjects experimental design to examine the interaction effect of the brand ally, the non-profit ally, and the perception of cause controversy on a customer’s attitude toward the CBA, which in turn affects identification with the brand ally. Findings On average, customers’ perception...