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Keywords: Nonprofit sector
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Journal Articles
Nonprofit branding: a bibliometric analysis
Available to Purchase
Journal of Product & Brand Management (2020) 29 (5): 655–673.
Published: 27 January 2020
... the limitations of the research and thus verify that, although this body of literature is growing, the complexity of the nonprofit sector offers several opportunities for future research, which are pointed out at the end of the study. Practical implications This study contributes to the academic literature...
