... coolness and nostalgia; consumers’ perceived brand coolness and nostalgia significantly enhance their perceived brand status; and when vintage typography is rendered in a calligraphic style, its positive effects on brand coolness and nostalgic emotions are diminished. Originality/value This study...

...Shubhomoy Banerjee; Ateeque Shaikh Purpose The study aims to investigate the impact of brand nostalgia, self-brand connections and parent brand trust on brand extension purchase intention. Additionally, the research examines the moderating effect of brand attachment on the link between brand...

... relationships between brand types, based on existing theory regarding motivations for nostalgia and the relationship between consumer preferences, online product ratings and purchases. These results demonstrate the viability of conducting quasi-experimental research in naturalistic settings via non-random...