... effectiveness, novelty and usage friendliness, and a valid and reliable 16-item battery was introduced to measure it. Originality/value This study constitutes a significant evolution in the understanding of the CPPI construct, developed as a multidimensional measurement scale and its applications in future...

...Bing Xu Purpose This paper aims to examine the influences of consumer-perceived new-product creativity (NPC) on consumers’ purchase intentions (PIs), along with the mediating effects of NPC meaningfulness between NPC novelty and PI, and between NPC communicableness and PI. Design/methodology...