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Keywords: Novelty-seeking
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Journal Articles
Journal of Product & Brand Management 1–13.
Published: 28 May 2026
...Shan Jin; Yan Yang; Junyan Zhang; Fengjie Jing Purpose This study aims to explore whether romantic emotional experiences influence new product adoption intentions through the lens of novelty-seeking. Design/methodology/approach To evaluate the assertions, the authors conduct five studies...
Includes: Supplementary data
