Keywords: Olfactory imagery vividness
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Journal Articles
Journal of Product & Brand Management (2021) 30 (2): 281–292.
Published: 14 April 2020
... was used to predict likelihood of olfactory imagery formation. ANOVA and t-test analyses were used for scent brand name group comparisons, and serial mediation analysis was used to test how scent brand names impact purchase intention through olfactory imagery vividness and the (dis)confirmation...

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