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Keywords: Online environment
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Journal Articles
Travelling bumpy roads: how consumers experience brand transgressions in the online environment
Open Access
Journal of Product & Brand Management (2025) 34 (7): 1111–1133.
Published: 28 July 2025
...Anna-Marie Klütz; Carmen-Maria Albrecht Purpose Due to the dynamic nature of the online environment, new sources of brand transgressions are emerging. This study aims to explore how consumers experience everyday brand transgressions in online environments by gathering qualitative insights...
