... of which suggests that organizational learning does impact new product performance, and should be considered a critical component to the NPD process. © MCB UP Limited 2000 New product development Organizational behaviour Organizational learning There are two forces which will elevate...

... footsie with the ad agency, but he′s basically an ivory‐tower MBA, corporate climber who wouldn′t know a customer if one hit him over the head with a jumbo pack of Charmin toilet tissue (Urbanski, 1987, p. 42). Job satisfaction Managerial power Marketing Organizational behaviour Performance...