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Keywords: Organizational change
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Journal Articles
Journal of Product & Brand Management (2010) 19 (2): 154–155.
Published: 20 April 2010
... . 255 pp. , ISBN: ‐13: 978‐1‐60239‐243‐4 US$12.95 paperback www.skyhorsepublishing.com © Emerald Group Publishing Limited 2010 --> Innovation Marketing Freedom Organizational change Creative thinking Ideas generation Finally, here is a book that gives a system and approach...
Journal Articles
Journal of Product & Brand Management (1995) 4 (3): 49–60.
Published: 01 August 1995
...Lea Prevel Katsanis; Dennis A. Pitta There has been overwhelming discussion about the death of the product management system. Focusses on how the product management system is changing, and how firms can best anticipate and manage this change. Claims organizational change is inevitable...
