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1-3 of 3
Keywords: Organizational learning
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Journal Articles
Journal of Product & Brand Management (2013) 22 (1): 52–64.
Published: 22 February 2013
..., viz. exploratory and descriptive. The exploratory phase, with the support of a focused literature survey, has resulted in a theoretical framework, which got later validated through the survey based empirical phase. Findings The study results suggest that organizational learning and absorptive...
Journal Articles
Journal of Product & Brand Management (2000) 9 (2): 99–119.
Published: 01 April 2000
...Kenneth Saban; John Lanasa; Conway Lackman; Graham Peace Investigates the functional relationship between organizational learning and the new product development process. The two major learning styles studied included Duetero and Non‐Duetero. After surveying key employees involved in new product...
Journal Articles
Journal of Product & Brand Management (1997) 6 (1): 64–77.
Published: 01 February 1997
... be used as a stool for organizational learning. © MCB UP Limited 1997 Brand chartering Brand management Organizational learning Product strategy The purposes of this article are threefold: first, to highlight some of the pressures facing those who are charged with the management...
