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1-4 of 4
Keywords: PLS modelling
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Journal Articles
Crafting a legacy: the integral role of product design and sustainability in luxury furniture brand heritage
Available to Purchase
Journal of Product & Brand Management 1–15.
Published: 01 June 2026
...., 2015). Luxury branding Product design Sustainability Brand heritage Design management Consumer behaviour PLS modelling Government of Aragón GENERES Group S-54_23R FEDER This study was supported by the Government of Aragón (GENERES Group S-54_23R), Cátedra de...
Journal Articles
Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps
Open Access
Journal of Product & Brand Management (2024) 33 (1): 57–75.
Published: 27 October 2023
... and gaming PLS modelling Amidst the evolution of the global acceptance of mobile applications, the sports and fitness industry is one of the fastest-growing areas in the app ecosystem (Grand View Research, 2021). Fitness apps are customarily designed to detect, track and analyse users’ physical...
Journal Articles
Evaluation of brand relationship quality using formative index: a novel measurement approach
Available to Purchase
Journal of Product & Brand Management (2020) 29 (4): 505–516.
Published: 10 December 2019
... et al., 2003 ; Churchill, 1979). Brand loyalty Brand relationships PLS modelling Formative measurement Index construction I am really satisfied with the overall performance of [Automobile Brand X]; I feel [Automobile Brand X] is an excellent brand; and I...
Journal Articles
Does managerial personality influence pricing practices under uncertainty?
Available to Purchase
Journal of Product & Brand Management (2017) 26 (7): 771–784.
Published: 20 November 2017
... pricing preferences under uncertainty. 06 11 2016 02 04 2017 02 06 2017 18 07 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Personality Pricing PLS modelling Judgement and decision making Pricing practices...
