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1-4 of 4
Keywords: PLS modelling
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Journal Articles
Journal of Product & Brand Management (2026) 35 (7): 1030–1044.
Published: 01 June 2026
... 2026 Emerald Publishing Limited Licensed re-use rights only Luxury branding Product design Sustainability Brand heritage Design management Consumer behaviour PLS modelling Government of Aragón GENERES Group S-54_23R FEDER This study was supported by the Government...
Journal Articles
Journal of Product & Brand Management (2024) 33 (1): 57–75.
Published: 27 October 2023
... Simulation and gaming PLS modelling Amidst the evolution of the global acceptance of mobile applications, the sports and fitness industry is one of the fastest-growing areas in the app ecosystem (Grand View Research, 2021). Fitness apps are customarily designed to detect, track and analyse users...
Journal Articles
Journal of Product & Brand Management (2020) 29 (4): 505–516.
Published: 10 December 2019
... et al., 2003 ; Churchill, 1979). Brand loyalty Brand relationships PLS modelling Formative measurement Index construction I am really satisfied with the overall performance of [Automobile Brand X]; I feel [Automobile Brand X] is an excellent brand; and I...
Journal Articles
Journal of Product & Brand Management (2017) 26 (7): 771–784.
Published: 20 November 2017
... pricing preferences under uncertainty. 06 11 2016 02 04 2017 02 06 2017 18 07 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Personality Pricing PLS modelling Judgement and decision making Pricing practices...
