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Journal Articles
Journal of Product & Brand Management (2016) 25 (7): 676–686.
Published: 21 November 2016
... = “other reason”); buy (price) = 1 otherwise © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only PSM Pricing Willingness to pay Discrete choice Price sensitivity Acceptable price Gabor & Granger Open-ended question Price...
