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Keywords: Pakistan
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Journal Articles
Journal of Product & Brand Management (2021) 30 (2): 262–280.
Published: 14 April 2020
... 2019 25 12 2019 20 02 2020 04 03 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only China Place branding Pakistan Country image Pull factors Push factors Migration intentions Attracting skilled and talented human...
Journal Articles
Journal of Product & Brand Management (2015) 24 (4): 399–411.
Published: 20 July 2015
... exacerbates the case of countries encountering reputation crisis. Most countries around the world have some sort of identity associated with them. Unfortunately, in case of Pakistan, it is predominantly negative, anchored in impressions conveyed in the international print and broadcast media...
