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Keywords: Pakistan
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Journal Articles
Journal of Product & Brand Management (2021) 30 (2): 262–280.
Published: 14 April 2020
... in the setting of this study with the backdrop of China and Pakistan, countries that are among the top 10 migrant-sending countries globally (United Nations migration policy (UNMP), 2015). The differences in national cultures, work cultures, economic viability, relative global status and country images of both...
Journal Articles
Journal of Product & Brand Management (2015) 24 (4): 399–411.
Published: 20 July 2015
... status and its influence on resulting social cognitions. H3. The better the perceptions Pakistanis hold of their country, the higher the private collective self-esteem they possess toward Pakistan. © Emerald Group Publishing Limited 2015 Pakistan Country image SEM (Structural...
