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Keywords: Pandemic
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Journal Articles
Journal of Product & Brand Management (2023) 32 (1): 14–36.
Published: 16 December 2021
...Meheli Basu; Vanitha Swaminathan Purpose This paper aims to understand how the Covid-19 pandemic has changed consumers’ perceptions of outdoor consumption categories, such as retail shopping, eating out, public events and travel and how these perceptions may impact businesses in these domains...
Journal Articles
Journal of Product & Brand Management (2023) 32 (1): 1–13.
Published: 23 November 2021
...Omer Cem Kutlubay; Mesut Cicek; Serdar Yayla Purpose The ongoing COVID-19 pandemic has led to drastic changes in the lives of customers. Social isolation, financial difficulties, fear of being infected and many other factors have caused the psychological well-being of customers to deteriorate...
