Keywords: Patents
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Journal Articles
Journal of Product & Brand Management (1997) 6 (5): 305–314.
Published: 01 October 1997
...Madhu Agrawal; Nimish Thakkar The pharmaceutical industry is characterized by high R&D costs and increasing competition. New pharmaceutical products are often provided patent protection to help companies recoup their R&D costs. The end of this period of market exclusivity is a challenging...
Journal Articles
Journal of Product & Brand Management (1994) 3 (4): 44–54.
Published: 01 December 1994
...Tim Hufker; Frank Alpert Patent law is a topic that seems to frighten many managers, who seem to have largely abdicated the topic to engineers and attorneys. Presents an overview and analysis of patents to help educate managers on this topic. Discusses patent application, patent strategy, patents...
Journal Articles
Journal of Product & Brand Management (1994) 3 (4): 55–65.
Published: 01 December 1994
... Copying Copyright International trade Legislation Patents In spite of the resolve of negotiators at international trade talks and the combined efforts of individual companies and law enforcement agencies, the issue of product piracy seems to remain a permanent feature of the marketplace...
Journal Articles
Journal of Product & Brand Management (1993) 2 (4): 4–9.
Published: 01 April 1993
...E.K. Valentin A brief critique of the so‐called yardstick approach to assessing damages resulting from patent infringement which not only informs product managers whose responsibilities may include assisting legal counsel in preparing infringement suits or defenses, but also touches...
Journal Articles

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