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Keywords: Perceived contribution
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Journal Articles
Journal of Product & Brand Management (2021) 30 (7): 1047–1061.
Published: 14 October 2020
... to consumer contexts. Value co-creation Purchase intention Satisfaction Product management Celebrity endorsement New product development Personality traits Product involvement Perceived contribution Just at the dawn of a new millennium, Prahalad and Ramaswamy (2000) introduced the concept...
