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Keywords: Perceived cuteness
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Journal Articles
Journal of Product & Brand Management (2025) 34 (5): 606–617.
Published: 21 April 2025
...Zhipeng Xie; Jingyuan Wang; Huanyu Qin; Jing Zhao Purpose In social interactions, facial stupidity has been found to be negatively related to communication success. This research aims to examine the positive impact of product anthropomorphic stupidity on consumers’ perceived cuteness...
Includes: Supplementary data
