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Keywords: Perceived haptic features
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Journal Articles
Journal of Product & Brand Management (2019) 28 (1): 117–132.
Published: 15 February 2019
... of a material. Gwenaëlle Briand Decré can be contacted at: gwenaellebriand@gmail.com 08 05 2017 12 11 2018 12 11 2018 Packaging Behavioural intentions Glossiness Internal reactions Perceived haptic features Online shopping helps consumers discover products, brands...
