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Keywords: Perceived injustice
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Journal Articles
Journal of Product & Brand Management 1–18.
Published: 02 July 2026
...Kishalay Adhikari; Deepa Halder Purpose The study aims to use expectancy–disconfirmation and justice theories to investigate consumers’ deep-rooted psyche and overt behavior. It examines customer rage and negative engagement as mediators between perceived injustice and negative brand trust...
Includes: Supplementary data
Journal Articles
Journal of Product & Brand Management (2023) 32 (6): 849–862.
Published: 12 January 2023
... be contacted at: ahmadf@appstate.edu 21 06 2022 28 09 2022 11 12 2022 11 12 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Brand love Perceived injustice Service encounter Willingness to punish Empathy Sympathy...
