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Keywords: Perceived substitutes
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Journal Articles
Expected product price as a function of factors of price sensitivity
Available to Purchase
Journal of Product & Brand Management (2012) 21 (4): 293–300.
Published: 13 July 2012
... are perceived substitutes, quality, fairness, and unique value. Originality/value This research makes the following contributions. First, the authors are able to quantify ten factors of price sensitivity relevant to the evaluation of product pricing. Second, they are able to identify the relevant factors...
