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Keywords: Perceived uncertainty
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Journal Articles
Journal of Product & Brand Management (2022) 31 (5): 744–760.
Published: 24 October 2021
...Chunfeng Chen; Depeng Zhang; Kevin Lu; Catherine L. Wang Purpose This paper aims to examine the effects of design sources (user design vs. company design) on customers’ perceived value (perceived self-improvement and perceived uncertainty) and consequently purchase intention, as well...
