Keywords: Perceptual maps
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Journal Articles
Journal of Product & Brand Management (2013) 22 (1): 30–39.
Published: 22 February 2013
... confronts small sample size, data reduction of categorical variables and scale development. © Emerald Group Publishing Limited 2013 Newspaper benefits Thematic analysis Multi‐dimensional scaling Perceptual maps Categorical data analysis Data reduction of categorical variables Data...

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