...Veronica Rosendo-Rios; Sangeeta Trott; Paurav Shukla Purpose This study aims to test consumer responses to brand transgressions from the novel angle of morality. It adopts a relational perspective while distinguishing between performance-related and performance-unrelated transgressions. Design...

...B. Ramaseshan; Albert Caruana; Loo Soon Pang New products are critical to the long‐term growth and success of a firm. This paper investigates the relationship between market orientation and new product performance. Data are collected from Singaporean firms. Results show a strong positive...

...Charles R. Duke; Andrew S. Mount Claims that, as an addition to the product manager’s set of tools, performance‐importance analysis can provide insight into customer perceptions. Managers can use a combination of performance perceptions along with importance ratings to understand the relative...

... of distribution, product managers now face an environment much more demanding than that of the past. Examines the role of product managers of consumer goods in this new environment, within the context of a conceptual model developed to understand better the dynamics underlying their job performance...