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Keywords: Performance management
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Journal Articles
The effects of product digitalization and price dispersion on search intentions in offline versus online settings: the mediating effects of perceived risks
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Journal of Product & Brand Management (2009) 18 (7): 477–486.
Published: 30 October 2009
... critical question addressed in this research is: What are the effects of each of these types of perceived risks (performance and transaction) on consumer search intentions in offline versus online interfaces? Prices Performance management Risk analysis Transactional analysis Consumers...
