Keywords: Perfume
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Journal Articles
Journal of Product & Brand Management (1999) 8 (5): 387–401.
Published: 01 October 1999
..., season, container, and color. © MCB UP Limited 1999 Brands Consumer behaviour International marketing Perfume Image Markets’ perceptions are shaped by physical senses Markets’ perceptions are shaped, in many instances, by physical senses – smell, sight, sound, taste and touch...

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