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Keywords: Persuasion knowledge model
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Journal Articles
Journal of Product & Brand Management (2024) 33 (1): 162–178.
Published: 02 January 2024
... under high involvement (vs low). Originality/value Amidst the global economic impact and corporate landscape changes, there is limited understanding of consumer responses to crisis-related brand messages. Rooted in the attribution theory and the persuasion knowledge model, this study fills the gap...
Includes: Supplementary data
