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Keywords: Pharmaceuticals
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Journal Articles
Journal of Product & Brand Management (2001) 10 (1): 52–64.
Published: 01 February 2001
... and indigestion with a new switch drug? © MCB UP Limited 2001 Product management Consumer behaviour Pharmaceuticals Over‐the‐counter market Brands Patents for all brand name prescription drugs eventually expire Patents for all brand name prescription drugs eventually expire. When...
Journal Articles
Journal of Product & Brand Management (1997) 6 (5): 305–314.
Published: 01 October 1997
...Madhu Agrawal; Nimish Thakkar The pharmaceutical industry is characterized by high R&D costs and increasing competition. New pharmaceutical products are often provided patent protection to help companies recoup their R&D costs. The end of this period of market exclusivity is a challenging...
