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Keywords: Physical touchpoints
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Journal Articles
How consumer-brand interactions differ in the metaverse versus physical, social media, and Web environments
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Journal of Product & Brand Management (2026) 35 (4): 564–583.
Published: 17 December 2025
... Metaverse Consumer–brand relationship Brand psychological distance Consumer touchpoints Perceived brand quality Social media Web Physical touchpoints Over the years, digital trends in the market have changed the understanding of consumer–brand interactions. Brands are interacting...
