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Keywords: Pitch
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Journal Articles
Journal of Product & Brand Management (2017) 26 (5): 492–502.
Published: 21 August 2017
.../approach Brand identities can transfer their associations and affect as well as influence brand recall, thus contributing to CBBE. In addition, the pitch and gender of a speaker’s voice are considered as key characteristics of voice perception. This experimental study exposed 521 respondents to 12...
