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Keywords: Place
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Journal Articles
Journal of Product & Brand Management (2018) 27 (7): 735–753.
Published: 13 November 2018
...Nicolas Papadopoulos; Mark Cleveland; Boris Bartikowski; Attila Yaprak Purpose This study focuses on an inventory and typology of consumer dispositions towards “place” and relates it to the underlying theories, inputs and outcomes of place images and attitudes, aiming to unclutter a crowded...
