... and Preacher, 2013 ). Data were collected from 472 residents living in Belgrade (Serbia). Findings The findings support the contention that place attachment and place identity mediate the relationship between place image and commitment. The study further shows that the conditional indirect relationship...

... Place branding Place image Place marketing Integrated marketing communications Brand community Community values Instrumental values Terminal values Brand communities have been identified as very relevant tools for implementing loyalty (Algesheimer et al., 2005) and citizenship...

... parity, perceived value, purchase intentions and honesty offers new insights into the nature and role of place images. David R. Sloan can be contacted at: dsloan@whitworth.edu © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Country image Brand...

... Proposed model Table I summarizes the definitions of key constructs within the model. The scales were selected from prior research studies addressing similar conceptual issues. Perceived risk Brand evaluation Country image Place image Country of manufacture Perceived value Country...

... benefit “social life” has a positive effect on the city brand attitudes of highly skilled, potential residents. Place branding Creative class Place image Migration research City brand attitudes City brand benefits Highly skilled workers Potential residents Highly skilled workers can...

...Nicolas Papadopoulos; Mark Cleveland; Boris Bartikowski; Attila Yaprak Purpose This study focuses on an inventory and typology of consumer dispositions towards “place” and relates it to the underlying theories, inputs and outcomes of place images and attitudes, aiming to unclutter a crowded...

... province. Data were analyzed by using both quantitative and qualitative techniques. Findings – Results showed that place image mirrors the respective productive orientation for only one of the examined LTSs. Meanwhile, for all four LTSs, place image was congruent with place personality. Research...