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Keywords: Pleasure-arousal-dominance
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Journal Articles
Journal of Product & Brand Management (2020) 29 (3): 387–408.
Published: 22 October 2019
... engagement. This study also adds to the brand engagement literature as the first study that combines PLS-SEM approach with text-mining analysis to provide a better understanding of these relationships. Text mining Website quality Emotion Consumer brand engagement Pleasure-arousal-dominance S-O-R...
