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Keywords: Point of sale
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Journal Articles
Journal of Product & Brand Management (2008) 17 (7): 463–474.
Published: 31 October 2008
.... Martin Löfgren can be contacted at: martin.lofgren@kau.se © Emerald Group Publishing Limited 2008 Consumption Customer satisfaction Packaging Consumer behaviour Point of sale Consumer psychology An executive summary for managers and executive readers can be found at the end...
