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Keywords: Political strategy
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Journal Articles
Journal of Product & Brand Management (2016) 25 (4): 365–372.
Published: 18 July 2016
... an active role in shaping the beliefs and actions of their constituents, while others are more influenced by voter sentiment. The effectiveness of the political strategy is highly influenced by the market realities of the voting body in question. Design/methodology/approach A dichotomy is presented...
