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Keywords: Population
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Journal Articles
Journal of Product & Brand Management (2007) 16 (6): 429–431.
Published: 25 September 2007
... market. Originality/value Because of the world wide phenomenon of the ageing of the population, the 50 plus market is the fastest growing and wealthiest market in developed countries. A better understanding of the influence of generational cohorts as opposed to age as a segmentation and positioning...
