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Keywords: Portfolio management
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Journal Articles
Journal of Product & Brand Management (2024) 33 (6): 733–744.
Published: 16 July 2024
... and performance ”, Journal of Product Innovation Management , Vol. 18 No. 6 , pp. 357 - 373 , doi: 10.1111/1540-5885.1860357 . Driesener , C. , Rungie , C. and Wright , M. (2022), “ Dirichlet implications for portfolio management ”, Journal of Consumer Behaviour , Vol. 21 No. 1 , pp...
Includes: Supplementary data
Journal Articles
Journal of Product & Brand Management (2017) 26 (5): 469–476.
Published: 21 August 2017
... for a brand, because this would be the most reliable and therefore the one of most interest/importance when it did change. Both of these pieces of research suggest context matters, but neither dealt with the situation facing global or portfolio brand managers currently. Portfolio management Brand...
