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Keywords: Post truth
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Journal Articles
Journal of Product & Brand Management (2020) 29 (2): 180–187.
Published: 23 May 2019
... insights for brand managers who are forced to address fake news. Originality/value This manuscript provides marketers with a strategy to better address fake news for organizations and brand. Fake news Confirmatory bias Post truth Schemer schema Kelly Weidner can be contacted at: klw7...
