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Keywords: Power distance beliefs
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Journal Articles
Influence of consumption resources on observers’ attitudes towards luxury brands: the perspective of power distance belief
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Journal of Product & Brand Management (2023) 32 (8): 1191–1206.
Published: 08 June 2023
... of consumers’ power distance beliefs (PDBs). Design/methodology/approach Four experimental studies were conducted. Study 1 examined the influence of the interaction of consumption resources and PDBs on luxury brand attitudes; Study 2 examined the mediating role of prestige perception. Study 3 excluded...
