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Keywords: Practice theory
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Journal Articles
Journal of Product & Brand Management (2019) 28 (3): 348–363.
Published: 15 March 2019
... the place branding model propounded by Kavaratzis and Hatch (2013), and uses practices as units of analysis. The paper conducts a brief review of the principal tenets of practice theory(IES) and uses structuration theory as a theoretical device to demonstrate how this theory can provide a (still lacking...
