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Journal Articles
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Journal of Product & Brand Management (2015) 24 (2): 147–156.
Published: 20 April 2015
... dimensions of brand equity – it is the core construct in the total research approach to measuring brand equity […].[P]erceived quality has been shown to be associated with price premium, price elasticity, brand usage, and, remarkably, stock return. Further, it is highly associated with other key brand equity...
