.... Leading online retailers with well‐established, positive brand reputations are able to charge premium prices, compared to retailers with a less positive brand reputation. Online seller reputation has been measured in a number of ways, and has typically been found to be influential (Pan et al...

... in the test portfolios. Brands Premium pricing Brand management An executive summary for managers and executive readers can be found at the end of this article. The 2008 Interbrand report (Interbrand, 2008) shows that the total value of the world's top ten brands reaches approximately US...

... is to fill this gap in knowledge about consumer responses to sales promotions incorporating price consciousness in the analysis. © Emerald Group Publishing Limited 2009 Discounts Premium pricing Promotional methods Consumer behaviour Price consciousness is defined as “the degree...

... characteristics. In high‐end segments carmakers follow implicit premium pricing strategies. The brand‐name effects reflect the incremental value added to a car by its brand name. Prestige brands not only earn brand‐name premia but also seize high‐margin market segments. Research limitations/implications...

... likely to shop from catalogs. Maher et al. (1997) , however, found no significant link between reported time pressure and either online or catalog shopping. Marlene Jensen can be contacted at: jensen@newslettergroup. com © Emerald Group Publishing Limited 2008 Pricing Premium...

...) framework, where brand equity is determined by perceived quality, associations, loyalty and awareness. In the next session, these four dimensions are discussed with specific regard to grocery products. © Emerald Group Publishing Limited 2007 Brand equity Premium pricing Food products Quality...

... the amount donated to the cause increases the likelihood of purchasing cause‐linked brands that are priced at 10 to 25 percent premiums over comparable alternatives. Discusses implications for marketers and future research directions. © Emerald Group Publishing Limited 2004 Premium pricing Cause...

... Marketing Premium pricing Pricing strategy Product costs Product differentiation Psychology Value analysis Extremely high margin with low volume. Or, a meager margin with immense volume. Pure nirvana: unbelievably high margins with stupendous volumes! The exclusive value principle takes...