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Keywords: Premium private label
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Journal Articles
Multi-tier store brand strategies: a case study
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Journal of Product & Brand Management (2019) 28 (3): 364–375.
Published: 08 March 2019
...Maria Teresa Gorgitano; Valeria Sodano Purpose This paper aims to describe and understand the offer of premium private labels (PPLs) in Italy, with a case study on the extra virgin olive oil (EVOO). Design/methodology/approach The empirical study on EVOO in Italy was aimed to investigate...
