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Keywords: Price comparisons
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Journal Articles
Journal of Product & Brand Management (2013) 22 (2): 172–179.
Published: 12 April 2013
... these beliefs about the retailer's non‐comparatively priced products. Design/methodology/approach Research uses an experimental methodology in which the presence or absence of a price comparison is manipulated and the effects on relative price beliefs about non‐comparatively priced products are assessed...
