...Roger Marshall; Seow Bee Leng A study is reported, which investigated Singapore consumers’ price thresholds and saturation points for price discounts. The study shows that consumers discount the offered price discount, i.e. they lower the dollar gain value. This discounting of discounts increases...

... Price Price discounts Debate over effectiveness of fixed pricing While a recent advertisement for Wal‐Mart screams, “You do not have to wait for advertised specials to get low prices. Our prices are low everyday,” the debate regarding the effectiveness of “everyday low pricing” (fixed...

...Rajneesh Suri; Rajesh V. Manchanda; Chiranjeev S. Kohli While fixed price offers are quite common in the marketplace, there is limited empirical evidence that documents the effectiveness of these offers in comparison to price discounting tactics. Drawing on information processing theory we provide...

... Consumer behaviour Evaluation Price discounts Pricing Sales promotion In spite of the prevailing use of sales promotions in consumers’ purchase environment, much research has relied on panel or scanner data to measure the effects of price promotions on sales and market share (e.g. Blattberg...