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Keywords: Price elasticity
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Journal Articles
Journal of Product & Brand Management (2016) 25 (7): 676–686.
Published: 21 November 2016
... depends on the respondent’s ability to evaluate the offer; furthermore, this difference is insignificant for private goods (Halvorsen and Soelenminde, 1998). With multiple questions, yea-saying effects can induce a higher WTP and a lower price elasticity, but weariness effects have opposite results...
