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Keywords: Price promotions
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Journal Articles
Journal of Product & Brand Management (2017) 26 (7): 734–749.
Published: 20 November 2017
...Lan Xia; Nada Nasr Bechwati Purpose This paper aims to present a model linking price promotions to checkout donations. It is argued that price promotions evoke two perceptions/emotions, namely, feelings of gratitude and perceived sacrifice of purchase, which consequently, influence the likelihood...
