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Keywords: Price sensitivities
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Journal Articles
Expected product price as a function of factors of price sensitivity
Available to Purchase
Journal of Product & Brand Management (2012) 21 (4): 293–300.
Published: 13 July 2012
...Jeffrey E. Danes; Joan Lindsey‐Mullikin Purpose This paper presents a model relating Nagle and Holden's factors of price sensitivity to expected price and willingness to pay. This work presents various perspectives on price elasticity/sensitivity, empirically tests aspects of the influence...
