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Keywords: Price tiers
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Journal Articles
Journal of Product & Brand Management (2014) 23 (6): 429–438.
Published: 09 September 2014
...Dhruv Grewal; Jens Nordfält; Anne Roggeveen; Rainer Olbrich; Hans Christian Jansen Purpose – This article aims to close some research gaps by differentiating between brand types and price tiers. Many consumers perceive high prices as signals of high quality, yet researchers tend to find only low...
